Lady Gaga, Universal Music Group Sued for $10 Million by Maker of Bratz Dolls

Lady Gaga, Universal Music Group Sued for $10 Million by Maker of Bratz Dolls

Rebecca Macatee and Baker Machado
With her electric wardrobe and bold fashion choices, Lady Gaga is a natural fit to be made into a doll. But according to MGA Entertainment, the maker of Bratz dolls, Gaga’s management firm dragged its feet when it came to approving a doll line made in the pop star’s image. In a lawsuit obtained by E! News, the company is seeking more than $10 million in damages. The lawsuit cites Gaga herself, her management company and Universal Music Group-owned firm Bravado International Group. The complaint says that the Bratz doll makers agreed to produce dolls in Gaga’s image in December 2011 and that Bravado (the merchandising firm) paid a $1 million fee and planned to ship the dolls to retailers before “the 2012 Christmas shopping season.” In April, however, Bravado told MGA that the 26-year-old singer “wanted to delay production and shipping until her new album is released in 2013.” Per the suit, MGA “agreed to an excessively generous royalty rate, invested millions into the pre-production of the Lady Gaga Dolls and put its reputation and goodwill on the line in order to secure distributors and retail shelf space…” The toy company also states in the suit that it “demands a trial by jury on all issues so triable.” A spokesperson for Gaga told the Hollywood Reporter she hadn’t seen the lawsuit and had no comment, reiterating that “this is a dispute between Universal’s merchandising company and MGA.” “There was no legitimate reason for dragging Lady Gaga into that dispute,” her spokesperson added. “Lady Gaga will vigorously defend MGA’s ill-conceived lawsuit and is confident that she will prevail.” A spokesman for Universal Music Group said MGA’s claims were meritless. Not exactly fun and games.

Source : E!

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