The duo behind 2013′s first inescapable hit “Thrift Shop”, have proven they have staying power by going platinum with their follow-up, “Can’t Hold Us.” The song is currently #2 on Billboard’s top singles, and the recently released video has already surpassed six million plays on YouTube.
When 2012 came to a close, the majority of the world had never heard the names Macklemore and Ryan Lewis. Now the world knows who they are, and they seem to be getting more & more fans from all parts of the world including locations as far as southern Africa.
Their tongue-in-cheek and fun approach to hip hop is everything marketing teams long to find, and their story of making it while remaining independent is one aspect which upcoming & aspiring artists can learn a lesson from.
Listen “Can’t hold us” »Here«