It looks like Mountain Dew has cut ties with a second rapper this week.
TMZ reports that PepsiCo has dropped Lil Wayne as a spokesperson over his reference to Emmett Till on the remix to Future’s “Karate Chop.” In the song, Wayne raps that he “beat that pussy up like Emmett Till.”
There is no word whether PepsiCo will stop running its Mountain Dew ads featuring Weezy.
Even though the son dates back to February of this year, Lil Wayne recently ISSUED AN APOLOGY to the family of Till for the lyric. However, Till’s family FORMALLY REJECTED HIS APOLOGY, saying, “While it’s commendable that he has vowed to respect the legacy of Emmett Till and his memory to ‘not use or reference Emmett Till or the Till family in his music,’ this statement falls short of an apology, as none is mentioned.”
Earlier this week, Mountain Dew pulled a commercial directed by Tyler The Creator after it was accused of being racist.